Proximo Spirits has rebranded Three Olives Vodka, complete with new recipes to appeal to mindful drinkers and refreshed packaging.
The ‘new and improved’ liquid comes 25 years after the vodka brand was launched in 1998.
The rebrand was designed with the ‘mindfully modern drinker’ in mind. As such, the rebrand introduces low-calorie and zero-sugar vodka options across its 13 expressions.
Bottled at 40% ABV, Three Olives Original Vodka is distilled five times and now contains 100 calories per serving.
Meanwhile, the Three Olives range of flavoured vodkas has been reformulated with ‘all-natural’ flavours. Each expression contains 80 calories or less per serving, and has a lower ABV of 30%.
The 12-strong flavoured vodka portfolio includes the cherry, grape, espresso, vanilla, orange, berry, citrus, raspberry, blueberry, mango and rosé variants, as well as Loopy, which has notes of orange, berry and lime.
Each expression is recommended to be served as a simple mixed drink, a chilled shot, or in cocktails.
The new Three Olives Vodka is rolling out across the US, and can be found in stores and online via threeolives.com, Drizly and ReserveBar.
It is priced at RRP US$14.99 per 750ml and US$17.99 per one-litre bottle.
In 2018, Three Olives Vodka introduced its rosé-flavoured expression.
Proximo Spirits also owns Jose Cuervo, 1800 Tequila, Kraken rum and Bushmills Irish whiskey.
The company saw net sales drop by 2.4% in the second quarter of 2023, after volume declines in the US and Canada.
