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09-13-2011
September 2011 – California’s handcrafted Hangar One Vodka is proud to announce its newest flavor, Maine Wild Blueberry. Using fresh wild blueberries from small farms of eastern Maine, the vodka is distilled in small batches and blended with the fresh juices to create an irresistible, smooth flavor.
This will be Hangar One’s fifth flavor, adding to their Straight Vodka, Mandarin Blossom, Kaffir Lime and Buddha’s Hand Citron. Evoking the beauty of Maine and its lazy summer days, Hangar One Maine Wild Blueberry has the ability to transcend the seasons and offer drinkers the opportunity for a fresh, delicious cocktail any time of year. The liquid has a slight purple shade to it, a natural result of the blueberry skins. “We’re excited to offer such an exciting new flavor from Hangar One” says Brand Manager Kensey Davis, “…Blueberry offers a nice balance to our portfolio with its all-natural sweetness and floral essence.”
Over 50% of all wild blueberries come from Maine, where the Northeast climate provides ideal conditions for harvesting. Wild blueberries are smaller in size than regular blueberries, and have a sweeter, more powerful taste. Adding to this unique appeal, wild blueberries are harvested using traditional hand-held berry rakes, employed for several decades past.
For more information about the fruit, visit:
http://www.youtube.com/watch?v=HpGXGRgF-MY&feature=relatedThe newest flavor pairs especially well with simple ingredients, easy to find in one’s own backyard. One of the flavor’s signature cocktails, called the “Garden Sipper” incorporates mint and basil leaves, along with a touch of simple syrup and soda. “Hangar One Maine Wild Blueberry is a flavor that can easily stand on its own due to its refreshing, robust taste, but is also complemented with fresh fruits such as lemons, mint or cucumbers,” says Davis.
Hangar One Vodka is an American-made brand using fresh fruit from farms throughout the United States. The unique, small-batch distillation process and all-natural infusions result in a high-quality product unlike anything else on the shelves. Each batch is tasted to ensure there is the perfect balance of fruit, without the harsh taste of alcohol or syrupy sweetness of additives.
Hangar One has become a brand that is respected for their mastery of hand distillation and for their dedication to the use of all-natural, farm-grown ingredients.
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Hangar One Distillers, Inc.
Hangar One Distillers is small independent spirits based in Alameda, CA, located just across the Bay of San Francisco in a decommissioned WWII Naval Air Station hangar. As a forefather of the craft distilling movement in the United States, Hangar One Distillers is dedicated to producing the very best spirits, using real fruit and ingredients, one batch at a time. Hangar One flavors include Straight, Mandarin Blossom, Kaffir Lime, Buddha’s Hand Citron, and several seasonal offerings including Fraser River Raspberry, Spiced Pear and Chipotle Vodkas.For more information about Hangar One Vodka,
please contact Evy Gonzales at evygonzales@yahoo.com – 917.554.5063 -
05-19-2011
Premium Silver Tequila Asserts Authenticity with new $18 MM campaign
Jersey City, NJ: 1800® Tequila announced the launch of a new $18 million television advertising campaign this month airing across various cable networks. The ads will feature Sopranos star, Michael Imperioli, and serve as an evolution of their highly successful previous advertising campaign, which identified 1800® Tequila as the fiercest competitor in the highly competitive tequila category.
A total of 8 different spots created by New York agency Dead As We Know It will launch simultaneously on ESPN in May. Each spot will feature Imperioli brandishing his signature tough guy persona.
“The new campaign really sets 1800® Tequila apart from its competitors” said a spokesperson at Proximo, the brand’s US importer. “In the last decade the premium tequila category has become pretentious and lost its bravado. 1800® Tequila is for a consumer that wants to drink the best without any of that conceit.”
The new advertising debuts at the end of an incredible year for 1800 Tequila®, which has seen record growth.
“We’ve just had our best year in the brand’s history, but we’re not stopping there - we’re out to own the tequila category” said the Proximo spokesperson. “The new ads are just as edgy as our last round, but with a variety and humor you haven’t seen from us yet. They showcase the undeniably bold character of 1800® Tequila and its fans.”About 1800 Tequila:
1800® Tequila is the United States’ best selling super-premium tequila, renowned for being expertly aged and consistently smooth. Named after the year it was created, 1800® Tequila is pure, 100% blue agave tequila grown on family-owned ranches and bottled in Jalisco, Mexico. Each bottle of 1800® Tequila is double-distilled and matured in French and American oak barrels for superior drinkability. 1800® Tequila is recognized for its superior smoothness and iconic packaging which includes a stopper that doubles as a shot glass.About Proximo:
Proximo is a privately owned, premium spirits importer based in New Jersey. With just over three years’ business, the company’s portfolio includes Three Olives® Vodka, The Kraken™ Black Spiced Rum, and Hangar One® Vodka. -
03-14-2011
NEW YORK, March 14, 2011 -- Premium spirits producer Proximo announced today the launch of a new, multi-million dollar television advertising campaign for the Kraken® Black Spiced Rum. Named for a sea beast of myth and legend, The Kraken® Rum features the giant squid on its label and a bottle with handles evocative of the squid's eyes. The new advertisements were created by Proximo and Brooklyn, NY based agency Dead As We Know It. The campaign will mark the Kraken's® first television appearance. To view the ad, please visit http://www.youtube.com/watch?v=EyO00wEfb_w&hd=1.
"The Kraken® Rum was launched internationally just over 18 months ago and has quickly risen to become the fastest growing rum brand in the United States," said Elwyn Gladstone, Senior Vice President of Marketing at Proximo. "The new advertising will focus on the Kraken's® unique bottle shape and legendary character in an exciting and motivating way that will be sure to grab viewers' attention."
Set to debut in April across a number of major leading cable networks, including ESPN, the 15 and 30-second spots feature the legendary sea monster attacking a ship and sailors on a sea of rum before morphing into the iconic bottle's label. The ad uses the same hand-drawn Victorian-style creative work that has been praised on the brand's label, merchandise and print advertising.
The ads are part of a fully-integrated marketing program which has included the creation of an interactive website, a spirited social media presence, a national sampling program, a premium online merchandise store, and the Kraken® iPhone® App, titled "The Simulation Application for Nautical Maneuvering." This game challenges users to deliver a shipment of rum barrels across the treacherous sea while avoiding the ravenous Kraken and other hazards, and is free to download on iTunes.
"The Kraken® Rum is undoubtedly one of the most creative brands to enter the spirits world in recent years," said Gladstone. "We're thrilled to bring such brilliant rum to a wider audience, and we anticipate it will continue its momentum as an emerging icon in the spirits world."
About the Kraken® Black Spiced Rum:
The Kraken®, a unique Caribbean black spiced rum is enriched with exotic spice notes of ginger, cinnamon and clove, among many others. The rich black color takes its hue from the mysterious ink with which, as legend has it, the Kraken covered its prey.
While the smooth taste of The Kraken® lends itself to be enjoyed as a sipping rum, it works best as a key ingredient in a number of rum-based cocktails, such as a traditional Kraken® and cola. The Kraken's® proprietary bottle is a replica of a Victorian spirits bottle and features two handles, allowing for easy portability as well as potability. The Kraken is 94 Proof (47% alc/vol). At $19.99 for a 750 ml bottle and $29.99 for a 1.75 liter bottle, it is the premiere choice in fine rums.
About Proximo Spirits:
Proximo Spirits is a family-owned company based in Jersey City, NJ. The company is a leading producer, importer and marketer of prized spirits in the United States, and is one of the fastest growing spirits suppliers in the U.S. Formed in 2007, Proximo's portfolio includes Three Olives® Vodka, 1800® Tequila, Stranahan's® Whiskey and Hangar One® Vodka.
For more information, please see:
http://www.youtube.com/watch?v=EyO00wEfb_w&hd=1
www.proximospirits.com
www.krakenrum.com
www.krakenrumstore.com
www.facebook.com/thekrakenrum -
03-02-2011
February 2011 – Hangar One Vodka, America’s most innovative micro-distillery, is proud to announce the return of their famous Chipotle Vodka. Created by Hangar One founder Jorg Rupf and master distiller Lance Winters, Hangar One Chipotle Vodka is distilled in single batches and carefully blended to create a complex, rounded ode to the chipotle pepper.
Each limited batch of Chipotle Vodka is crafted by Lance Winters through both distillation and infusion. He believes that “balance is the key to capturing the potent flavors of fresh peppers. The whole thing should have the sweetness and substance of nicely smoked meat, the vegetal qualities of a fresh pepper, and just the right amount of heat.” To achieve this, jalapeños are marinated in a variety of spices and smoked for several hours over apple, cherry and hickory wood, creating an exceptional chipotle pepper that is used in the original distillation of the spirit. Next, the vodka is infused with a combination of smoked bell and Anaheim peppers, fresh habaneros, and pasilla chilies. Each pepper was sourced by C&L Produce of Oakland, CA and smoked by talented friends at T-Rex Barbecue in Berkeley, CA.
“Our Chipotle Vodka is a labor of love,” said Lance. “We created this flavor to honor the Bloody Mary, one of my favorite cocktails, but it also works well on its own, over ice. The nose has a soft, sweet smoke with light spice that builds on each sip.” It is also the third addition to their Tasting Room Series, a limited-edition group that also includes Spiced Pear and Fraser River Raspberry.
Unlike the standard, mass-produced flavored vodkas, Hangar One Vodka is dedicated to European methods of distillation that have been trusted for centuries. Their hands-on production methods allow them to focus all of their energy on one batch at a time, and that results in a unique and high-quality spirit. Over the last 10 years Jorg and Lance have become respected for their mastery of hand distillation and for their dedication to the use of all-natural, California farm-grown ingredients. You won’t find a hint of harsh taste or alcohol scent in Hangar One Chipotle, “just soft, beautifully pure vodka with all the characteristics of great peppers.”
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Hangar One Distillers, Inc.
Hangar One Distillers is small independent spirits based in Alameda, CA, located just across the Bay of San Francisco in a decommissioned WWII Naval Air Station hangar. As a forefather of the craft distilling movement in the United Sates, Hangar One Distillers is dedicated to producing the very best spirits, using real fruit and ingredients, one batch at a time.For more information about Hangar One Vodka, please contact Evy Gonzales
at evygonzales@yahoo.com – 917.554.5063 -
02-11-2011
February 11, 2011 – The Makers of The Kraken® Black Spiced Rum have captured the legendary encounters of a mythic, squid-like creature—after which the drink was named—in The Kraken iPhone app, justly entitled The Simulation Application for Nautical Maneuvering. The mighty sea beast, called the Kraken, is said to have brought down the largest shipment in history of Caribbean Black Spiced Rum. Though all seamen were lost, several barrels of black-ink stained rum survived and were named The Kraken. This is your opportunity to experience first hand the perils of those brave seamen. If you feel that you are up to the task, please visit www.krakenrum.com for more information.
“The Kraken has a mythical creation story that is both irresistible and frightening,” said Elwyn Gladstone, VP of Marketing for Proximo. “On the iPhone this story plays out fantastically; but this is not an application for the faint of heart. We are merely satisfied to place the destiny of our product, if only hypothetically, in the hands of those who love it best.”
The Kraken, a unique Caribbean black spiced rum weighing in at a potent 94 Proof, is enriched with exotic spice notes of ginger, cinnamon and clove, among many others. The rich black color takes its hue from the mysterious ink with which, as legend has it, the Kraken covered its prey.Those bold enough to helm The Kraken iPhone app must attempt to successfully steer a shipment of Black Spiced Rum across the darkest of all the seas, or be swallowed whole by the mighty Kraken. Harnessing the natural aquatic properties of your handheld apparatus, navigate your ship through an array of hand-etched and yet completely terrifying hazards; but be careful not to be waylaid by one, for the mighty Kraken will not twice ponder your permanent removal from the map. Successfully navigate the course and you will be rewarded with a simulated glass of Black Spiced Rum.
While the smooth taste of The Kraken certainly lends itself to be enjoyed as a more accessible sipping rum, it works best as a key ingredient in a number of rum-based cocktails, such as a traditional Kraken ® and Cola. The Kraken’s proprietary bottle is a replica of a Victorian Rum bottle and features two handles – allowing for easy portability (as well as potability) – and calls to mind the shape of the giant squid. At just $19.99 for a 750 ml bottle and $29.99 for a 1.75 liter bottle, The Kraken ® Black Spiced Rum is the premiere choice in fine rums. “Strong, rich, black and smooth.”
Due to its references to alcoholic content, Apple classifies this app as 17+. However, due to the fact that the application is sponsored by Proximo Spirits, Inc., purchasers must state that they are over the age of 21. Visit us on Facebook at http://www.facebook.com/TheKrakenRum?sk=wall or download the Kraken app directly on iTunes at http://itunes.apple.com/app/the-kraken-the-simulation/id418791151?mt=8.
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10-26-2010
New York, NY, October 26, 2010 – Proximo Spirits, Inc. and the New York Knickerbockers today announced a new multi-year marketing partnership. The multi-platform marketing partnership will promote 1800 Silver Tequila, the fastest growing super-premium tequila on the market.
“1800 Tequila is committed to changing the game in every aspect of the industry,” said Elwyn Gladstone, VP of Marketing for Proximo. “From introducing our Essential Artists bottles to supporting up-and-coming artists, to launching the first 100 proof silver tequila and expanding in the sports business with our new partnership with the New York Knicks, 1800 is front row, center in today’s diverse consumer culture.”
“The Knicks are partnering with a lineup of premium brands this season and we are proud to have 1800 Tequila as part of our team,” said Greg Elliott, senior vice president of marketing partnerships, MSG Sports. “This new partnership provides 1800 Tequila with a unique marketing platform leveraging the magic of Madison Square Garden and reaching the passionate fan base of the Knicks.”
As part of the marketing partnership, 1800 Tequila branding will be featured on the courtside LED and GardenVision center-hung scoreboard at Madison Square Garden. In addition, fans will have the chance to participate in promotional activities in-arena presented by 1800 Tequila. All messaging will be connected with a responsible drinking statement.
1800 Tequila’s marketing partnership with the Knicks follows the company’s first foray into professional sports in a partnership with the Los Angeles Lakers last season. The first of more professional sports franchise deals to come, these recent marketing partnerships complement 1800 Tequila’s recent game-changing relationships with award-winning actor Michael Imperioli and rapper/producer Rick Ross and his group Triple C’s.
1800® Tequila is the United States’ best selling super-premium tequila, renowned for being expertly aged and consistently smooth. Named after the year it was created, 1800® Tequila is pure, 100% blue agave tequila grown on family-owned ranches and bottled in Jalisco, Mexico. Each bottle of 1800® Tequila is double-distilled and matured in French and American oak barrels for superior drinkability. 1800® Tequila is recognized for its iconic packaging which includes a stopper that doubles as a shot glass. The complete 1800® Tequila portfolio includes Select Silver, the first 100-proof Silver tequila, Silver, Reposado, Añejo, and 1800® Colección, an extra-añejo tequila, that is released annually in highly limited quantities. 1800® Tequila is available nationwide at most exclusive bars and retailers.
Proximo is a family owned company based in Manhasset, N.Y. Proximo is a leading producer, importer and marketer of prized spirits in the United States and is one of the fastest growing spirits suppliers in the U.S. Formed in 2007, the company has 7 key brands including Three Olives® Vodka, 1800® Tequila, Gran Centenario® Tequila, Maestro Dobel Diamond™ Tequila, The Kraken™ Black Spiced Rum, and Azul™ Tequila, as well as the exquisite Matusalem® Rum brand.
The NBA’s New York Knickerbockers basketball team, in its 65th year of operation is part of Madison Square Garden, a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive MSG’s overall business, which is built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Entertainment is one of the country’s leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes, throughout the country. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG’s diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG’s venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD) a national television network dedicated to music. MSG Media is also responsible for managing interactive initiatives across all business segments. More information is available at www.msg.com.
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10-13-2010
Proximo Spirits, Inc. and 1800® Tequila are thrilled to announce today the release of the second annual collection of limited-edition Essential Artists bottles. Introducing 12 new bottles designed by up-and-coming artists from New York to Hawaii, the 1800 Tequila Essential Artists series celebrates a dynamic range of original artwork on a unique and unexpected medium – bottles of 100% Agave Silver Tequila!
Showcasing eleven designs gathered from over 15,000 online submissions, selected by 1800 Tequila, and one special edition “celebrity artist” bottle, this new line is a vibrant example of the undiscovered, yet soon-to-be-recognized talent residing across the country.
The first installation of the series proved to be a compelling initiative, attracting attention from a wide-range of both world-renowned and unknown artists. This year, in addition to the eclectic variety of 11 user-generated designs, 1800 Tequila is excited to feature a special-edition bottle by Studio Number One, a group of rising star designers whose work is now being recognized as ‘essential’ in the art world.
Founded in 2003 by artist Shepard Fairey (who gained global notoriety this year for his Obama “Hope” design), Studio Number One has built a reputation as one of today’s most influential creative agencies in the country. Describing themselves as a “firm where art and design bridge the gap between culture and enterprise,” Studio Number One reflects the mission of the 1800 Tequila Essential Artists series.
“It's a pleasure to be involved with something that puts art in more people's hands, and to work with a brand like 1800 Tequila that supports and promotes artists," said Amanda Fairey, Chief Operating Officer for Studio Number One.
"We wanted to create something that's as much fun to enjoy on the shelf as it is off the shelf. It's a design that captures the wild side of tequila, but tames it with a dose of humor and a sense of adventure," added Florencio Zavala, Associate Creative Director for Studio Number One.
In addition to Studio Number One, eleven artists nationwide contributed work to create the series of 12 bottles. These artists include SteveOramA (Honolulu, HI), the $10,000 Grand Prize Winner whose design has been given a starring role in the series, as well as Ian McGillivray (Brooklyn, NY), Nickelyn Reames (Manteca, CA), danyol (San Francisco, CA), Leyland “Lee” DeVito (Detroit, MI), Danielle Salinas (Bloomfield, NJ), Chad Shore (Atlanta, GA), Mark Sweeney (San Francisco, CA), Branden Tintiangco (San Diego, CA), Chuck Trunks (Los Angeles, CA), and Michelle Villasenor (Atlanta, GA).
“We’re excited to offer another round of Essential Artists bottles, as we received an overwhelmingly positive response to the first campaign,” said Elwyn Gladstone, VP of Marketing for Proximo. “Emerging artists can struggle for years before seeing their work recognized on a national scale, but the creative genius behind the submissions and the incredible demand from consumers has allowed us to expand this program and feature 11 more artists, on our way to showcasing 1,800 inspired submissions.”
Only a limited number of bottles have been produced, making for an attractive collector’s item and lively addition to any bar. To find the bottles, which retail for $24.99 each, consumers can enter their zip codes into the “Liquor Locator” on 1800Tequila.com to find the series in their area. In hopes of encouraging other artists to make their dreams a reality, 1800 Tequila plans to re-launch the contest at the end of this year, inviting artists to submit their own bottle designs for a chance at inclusion in the next series.
About 1800® Tequila
1800® Tequila is the United States’ best selling super-premium tequila, renowned for being expertly aged and consistently smooth. Named after the year it was created, 1800® Tequila is pure, 100% blue agave tequila grown on family-owned ranches and bottled in Jalisco, Mexico. Each bottle of 1800® Tequila is double-distilled and matured in French and American oak barrels for superior drinkability. 1800® Tequila is recognized for its iconic packaging which includes a stopper that doubles as a shot glass. The complete 1800® Tequila portfolio includes Select Silver, the first 100-proof Silver tequila, Silver, Reposado, Añejo, and 1800® Colección, an extra-añejo tequila, that is released annually in highly limited quantities. 1800® Tequila is available nationwide at most exclusive bars and retailers.About Proximo Spirits, Inc.
Proximo Spirits, Inc. is a family-owned company based in New York, NY and is a leading producer, importer and marketer of prized spirits in the United States. As one of the fastest growing spirits distributors in the US, Proximo was formed in 2007 and offers five key brands, including Three Olives Vodka, 1800® Tequila, Gran Centenario Tequila®, Maestro® Dobel Diamond™ Reposado Tequila®, and the exquisite Ron Matusalem® Rum. -
08-20-2010
New York, NY (August 10, 2010) – Proximo Spirits, Inc. and Three Olives Vodka are thrilled to announce today the first-ever celebrity appearance in the brand’s “What’s Your O-Face?” ad campaign. Grammy award-winning rapper, songwriter and actress Lil’ Kim will kick off her Three-O Vodka endorsement with a photo shoot this month for the vodka’s newest flavor offering, Purple, appearing in the national ad campaign and in-store merchandising support.
Bursting onto the scene with her forceful presence on Junior M.A.F.I.A.'s debut album, Lil' Kim launched her solo career in 1996 with her dynamic debut, “Hard Core.” Quickly earning her spot as a rarity among female rappers, the phenomenon known as Lil’ Kim possesses a presence and persona that looms well beyond her tiny frame. With six Grammy nominations and a Grammy win for her hit pop collaboration "Lady Marmalade," in addition to a plethora of other awards, Lil’ Kim has solidified her place as hip-hop’s Queen Bee, and continues to effortlessly captivate, seduce, provoke, and entertain.
“A perfect match for our latest flavor, Lil’ Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody,” says Elwyn Gladstone, VP of Marketing for Proximo Spirits. “We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base.”
Three-O Purple is a dynamic blend of imported English Vodka and the wildly juicy taste of frozen crushed grapes. The launch of Purple will also mark a change in appearance for the brand, with a 360° packaging design, displaying lively purple stripes in a variety of shades around the frosted bottle. The vodka itself will also take on a purple hue, reflecting the vibrant essence of the new flavor.
“Since I’m Queen Bee and purple is the color of royalty,” says Lil’ Kim, “I’m thrilled Three Olives has asked me to bring my flavor to the sexy ‘O-Face’ campaign for their new Purple vodka!”
Three-O’s playful spirit is made evident in its colorful array of flavors including the world’s first-ever Cherry, Grape, Root Beer, Rangtang and Bubble vodkas, as well as Pomegranate, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Passion Fruit, Watermelon, Mango, Tomato, Triple Shot Espresso and its exceptionally simple unflavored variety, “Naked.” Now, with Three-O’s tempting and untapped Purple, expert mixologists and backyard imbibers will be scrambling to create signature cocktails for this refreshing summer flavor.
Distilled in England, Three Olives Vodka is one of the fastest growing imported vodka brands in the U.S., with accolades including Impact Magazine’s Hot Brand Award and recommendations from prestigious publications including Wine Enthusiast, Quarterly Review of Wines, Paul Pacult’s Spirit Journal and more. Three Olives Vodka was also named the #1 Vodka by Russian Life Magazine, upsetting numerous luxury brands.
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02-22-2010
York, NY (February 2010) – Proximo is thrilled to announce that its brand Three Olives Vodka will once again shake up the flavored vodka category with the release of Three-O Rangtang. Joining Three-O’s vibrant spectrum of flavors, Rangtang combines the delicious tastes of orange and tangerine to create a vodka unlike any other on the market.
The launch of Three-O Rangtang will also mark a change in appearance for the brand, with Rangtang taking on a vibrant orange color to reflect the authenticity of the juicy new flavor. Perfect for straight sipping or endless mixing opportunities, Three-O Rangtang hits the mark without overpowering.
“We wanted to reinvent our Three-O Orange by introducing a new flavor combination that adds a tangy profile to the traditional orange vodka flavor adopted by so many brands,” said Elwyn Gladstone, Vice President of Marketing for Proximo Spirits, Inc. “We are constantly reformulating the traditional flavored vodka, and with the introduction of the original and inspired Rangtang flavor, Three-O is quickly establishing itself as the most innovative and exciting vodkas on the market.”
Three-O’s playful spirit is made evident through its colorful variety of flavors including the world’s first-ever Cherry, Grape, Root Beer and Bubble vodkas, as well as Naked, Pomegranate, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Passion Fruit, Watermelon, Mango, Tomato and Triple Shot Espresso. Now, with Three-O’s tempting and untapped Rangtang flavor, expert mixologists will move quickly to create signature cocktails and update old classics.
Distilled in England, Three Olives Vodka is one of the fastest growing imported vodka brand in the U.S., with accolades including Impact Magazine’s Hot Brand Award and recommendations from prestigious publications including Wine Enthusiast, Quarterly Review of Wines, Paul Pacult’s Spirit Journal and more. Three Olives Vodka was also named the #1 Vodka by Russian Life Magazine, upsetting numerous upscale vodka brands.
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09-15-2009
New York, N.Y. – Proximo, a leading marketer of premium spirits in the United States, announced today the launch of an aggressive new advertising campaign for 1800 Silver Tequila, which sparked the luxury tequila trend and is now setting out to reclaim the top spot in the super premium tequila category.
Featuring The Sopranos star Michael Imperioli, the spots call attention to the fact that tequila has lost its way, becoming an overpriced and pretentious spirit. In a series of spots, Imperioli brandishes his signature tough guy image, poking fun at Patrón while noticing one brand that sets itself apart – 1800 Tequila.
”Unlike Patrón, which was started by a co-founder of a hair care company in 1989, 1800 Silver Tequila has nine generations of distilling expertise behind it, and is a family-owned brand of superb quality 100% Agave spirit,” said a spokesperson from Proximo. “In this economy, we don't think consumers need to pay an arm and a leg for great tasting tequila. This new ad campaign is about reminding people that they can buy the real deal – 1800 Silver Tequila – and have just as much fun.”
The campaign, created by Agent16, an award-winning New York-based boutique advertising agency, is the brand’s first venture into television advertising. The aggressive tone of the spots – calling out Patrón for the top position in the premium tequila category – illustrates how 1800 Tequila will assert itself as the leading brand of Silver tequila.
The new $15 million ad campaign is set to debut on September 14th on top cable channels including ESPN and Comedy Central. NY-based digital agency Special Ops Media is handling the online execution of the campaign which includes development of interactive, expandable rich media for placement on Sports Illustrated.com and Yahoo! Sports, showcasing the complete collection of television spots, to round out a full television, print, online, and out-of-home campaign.
The launch of the new campaign follows a sponsorship of the Los Angeles Lakers, making 1800 Tequila the first spirits brand to sponsor the 2009 NBA Championship team.
About 1800® Tequila
1800® Tequila is the United States’ best selling super-premium tequila, renowned for being expertly aged and consistently smooth. Named after the year it was created, 1800® Tequila is pure, 100% blue agave tequila grown on family-owned ranches and bottled in Jalisco, Mexico. Each bottle of 1800® Tequila is double-distilled and matured in French and American oak barrels for superior drinkability. 1800® Tequila is recognized for its iconic packaging which includes a stopper that doubles as a shot glass. The complete 1800® Tequila portfolio includes Select Silver, the first 100-proof Silver tequila, Silver, Reposado, Añejo, and 1800® Colección, an extra-añejo tequila, that is released annually in highly limited quantities. 1800® Tequila is available nationwide at most exclusive bars and retailers.About Proximo Spirits, Inc.
Proximo Spirits, Inc. is a family-owned company based in New York, NY and is a leading producer, importer and marketer of prized spirits in the United States. As one of the fastest growing spirits distributors in the US, Proximo was formed in 2007 and offers five key brands, including Three Olives Vodka, 1800® Tequila, Gran Centenario Tequila®, Maestro® Dobel Diamond™ Reposado Tequila®, and the exquisite Ron Matusalem® Rum.
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