February 11, 2011 – The Makers of The Kraken® Black Spiced Rum have captured the legendary encounters of a mythic, squid-like creature—after which the drink was named—in The Kraken iPhone app, justly entitled The Simulation Application for Nautical Maneuvering. The mighty sea beast, called the Kraken, is said to have brought down the largest shipment in history of Caribbean Black Spiced Rum. Though all seamen were lost, several barrels of black-ink stained rum survived and were named The Kraken. This is your opportunity to experience first hand the perils of those brave seamen. If you feel that you are up to the task, please visit www.krakenrum.com for more information.

“The Kraken has a mythical creation story that is both irresistible and frightening,” said Elwyn Gladstone, VP of Marketing for Proximo. “On the iPhone this story plays out fantastically; but this is not an application for the faint of heart. We are merely satisfied to place the destiny of our product, if only hypothetically, in the hands of those who love it best.”
The Kraken, a unique Caribbean black spiced rum weighing in at a potent 94 Proof, is enriched with exotic spice notes of ginger, cinnamon and clove, among many others. The rich black color takes its hue from the mysterious ink with which, as legend has it, the Kraken covered its prey.

Those bold enough to helm The Kraken iPhone app must attempt to successfully steer a shipment of Black Spiced Rum across the darkest of all the seas, or be swallowed whole by the mighty Kraken. Harnessing the natural aquatic properties of your handheld apparatus, navigate your ship through an array of hand-etched and yet completely terrifying hazards; but be careful not to be waylaid by one, for the mighty Kraken will not twice ponder your permanent removal from the map. Successfully navigate the course and you will be rewarded with a simulated glass of Black Spiced Rum.

While the smooth taste of The Kraken certainly lends itself to be enjoyed as a more accessible sipping rum, it works best as a key ingredient in a number of rum-based cocktails, such as a traditional Kraken ® and Cola. The Kraken’s proprietary bottle is a replica of a Victorian Rum bottle and features two handles – allowing for easy portability (as well as potability) – and calls to mind the shape of the giant squid. At just $19.99 for a 750 ml bottle and $29.99 for a 1.75 liter bottle, The Kraken ® Black Spiced Rum is the premiere choice in fine rums. “Strong, rich, black and smooth.”

Due to its references to alcoholic content, Apple classifies this app as 17+. However, due to the fact that the application is sponsored by Proximo Spirits, Inc., purchasers must state that they are over the age of 21. Visit us on Facebook at http://www.facebook.com/TheKrakenRum?sk=wall or download the Kraken app directly on iTunes at http://itunes.apple.com/app/the-kraken-the-simulation/id418791151?mt=8.