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08-20-2010
New York, NY (August 10, 2010) – Proximo Spirits, Inc. and Three Olives Vodka are thrilled to announce today the first-ever celebrity appearance in the brand’s “What’s Your O-Face?” ad campaign. Grammy award-winning rapper, songwriter and actress Lil’ Kim will kick off her Three-O Vodka endorsement with a photo shoot this month for the vodka’s newest flavor offering, Purple, appearing in the national ad campaign and in-store merchandising support.
Bursting onto the scene with her forceful presence on Junior M.A.F.I.A.'s debut album, Lil' Kim launched her solo career in 1996 with her dynamic debut, “Hard Core.” Quickly earning her spot as a rarity among female rappers, the phenomenon known as Lil’ Kim possesses a presence and persona that looms well beyond her tiny frame. With six Grammy nominations and a Grammy win for her hit pop collaboration "Lady Marmalade," in addition to a plethora of other awards, Lil’ Kim has solidified her place as hip-hop’s Queen Bee, and continues to effortlessly captivate, seduce, provoke, and entertain.
“A perfect match for our latest flavor, Lil’ Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody,” says Elwyn Gladstone, VP of Marketing for Proximo Spirits. “We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base.”
Three-O Purple is a dynamic blend of imported English Vodka and the wildly juicy taste of frozen crushed grapes. The launch of Purple will also mark a change in appearance for the brand, with a 360° packaging design, displaying lively purple stripes in a variety of shades around the frosted bottle. The vodka itself will also take on a purple hue, reflecting the vibrant essence of the new flavor.
“Since I’m Queen Bee and purple is the color of royalty,” says Lil’ Kim, “I’m thrilled Three Olives has asked me to bring my flavor to the sexy ‘O-Face’ campaign for their new Purple vodka!”
Three-O’s playful spirit is made evident in its colorful array of flavors including the world’s first-ever Cherry, Grape, Root Beer, Rangtang and Bubble vodkas, as well as Pomegranate, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Passion Fruit, Watermelon, Mango, Tomato, Triple Shot Espresso and its exceptionally simple unflavored variety, “Naked.” Now, with Three-O’s tempting and untapped Purple, expert mixologists and backyard imbibers will be scrambling to create signature cocktails for this refreshing summer flavor.
Distilled in England, Three Olives Vodka is one of the fastest growing imported vodka brands in the U.S., with accolades including Impact Magazine’s Hot Brand Award and recommendations from prestigious publications including Wine Enthusiast, Quarterly Review of Wines, Paul Pacult’s Spirit Journal and more. Three Olives Vodka was also named the #1 Vodka by Russian Life Magazine, upsetting numerous luxury brands.
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02-22-2010
York, NY (February 2010) – Proximo is thrilled to announce that its brand Three Olives Vodka will once again shake up the flavored vodka category with the release of Three-O Rangtang. Joining Three-O’s vibrant spectrum of flavors, Rangtang combines the delicious tastes of orange and tangerine to create a vodka unlike any other on the market.
The launch of Three-O Rangtang will also mark a change in appearance for the brand, with Rangtang taking on a vibrant orange color to reflect the authenticity of the juicy new flavor. Perfect for straight sipping or endless mixing opportunities, Three-O Rangtang hits the mark without overpowering.
“We wanted to reinvent our Three-O Orange by introducing a new flavor combination that adds a tangy profile to the traditional orange vodka flavor adopted by so many brands,” said Elwyn Gladstone, Vice President of Marketing for Proximo Spirits, Inc. “We are constantly reformulating the traditional flavored vodka, and with the introduction of the original and inspired Rangtang flavor, Three-O is quickly establishing itself as the most innovative and exciting vodkas on the market.”
Three-O’s playful spirit is made evident through its colorful variety of flavors including the world’s first-ever Cherry, Grape, Root Beer and Bubble vodkas, as well as Naked, Pomegranate, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Passion Fruit, Watermelon, Mango, Tomato and Triple Shot Espresso. Now, with Three-O’s tempting and untapped Rangtang flavor, expert mixologists will move quickly to create signature cocktails and update old classics.
Distilled in England, Three Olives Vodka is one of the fastest growing imported vodka brand in the U.S., with accolades including Impact Magazine’s Hot Brand Award and recommendations from prestigious publications including Wine Enthusiast, Quarterly Review of Wines, Paul Pacult’s Spirit Journal and more. Three Olives Vodka was also named the #1 Vodka by Russian Life Magazine, upsetting numerous upscale vodka brands.
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03-09-2009
New York, NY – Proximo, a leading producer, importer and marketer of premium spirits in the United States, and Three Olives (Three-O) the US’s fastest growing imported vodka, today announced the launch of the “What’s Your O-Face?” Contest.
As part of a new multi-million dollar integrated advertising campaign, www.ThreeOlives.com now includes an interactive contest that invites users to upload a photo of their best “O-face” – the look of surprise one has after tasting a shockingly delicious Three-O Vodka drink. At the conclusion of the campaign on May 31, 2009, 5 finalists will be chosen, flown to NYC, given the VIP treatment and given a photo shoot. Of the 5 finalists, 1 grand prize winner will be Three-O’s next “O-Face”, awarded $10,000 and be featured in a national ad campaign.
The campaign is the largest spend in the brand’s history and is supported with print media, out of home media, publicity and a targeted online media campaign that includes high impact custom placements and flash display ads on sites like PerezHilton.com, and Maxim.com. In addition, the contest site employs innovative elements including a voting gallery, a widget that entrants can embed on a blog or social network site to spread the word and gain votes, implementation of Facebook Connect to register and broadcast actions to friends and a Facebook Application that easily allows users to rack up votes within their friend network.
The innovative and exciting elements of this contest reflect the spirit of the brand. “Three Olives is the most exciting vodka brand in the market, carving out a niche from our stuffy and pretentious competitors with a single-minded message of being seriously fun. We are dedicated to bringing the fun back to vodka and want our fans to be a part of it,” remarked Gino Luci, Brand Manager for Three Olives. “We’re shaking up the category through innovation in every aspect of the brand – advertising, promotions and exciting new flavors – and the results are showing.”
Campaign aesthetic and print creative was developed by Agent 16 ( www.agent16.com ) , an award-winning, New York City-based boutique advertising agency. Website development, online creative, media planning, online press and digital strategy is handled by Special Ops Media (www.specialopsmedia.com) a cutting-edge full service interactive advertising agency based in New York City.
About Three-Olives Vodka
The original, ultra-premium vodka from England, Three Olives Vodka is handcrafted in small batches and made from only the finest English wheat. The unmatched method of quadruple distilling and quadruple filtration removes natural impurities, yielding a vodka of exceptional purity and smoothness. Three Olives’ vibrant spirit is evident in its colorful array of flavors including Naked, Cherry, Grape, Passion Fruit, Pomegranate, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Watermelon, and Mango, with the recent introductions of Root Beer, Tomato, and Triple Shot Espresso to the Three-O flavor family. At $19.99 and up for a 750 mL bottle, Three Olives award-winning, ultra-premium vodka is now available in 16 flavors, providing connoisseurs with endless mixing possibilities.
Contest Site: www.threeolives.com/O-Face
Three-O Facebook Page:
www.facebook.com/pages/Three-Olives-The-Official-Page/43631569680About Proximo
Proximo is a family owned company based in New York, N.Y. Proximo is a leading producer, importer and marketer of prized spirits in the United States and is one of the fastest growing spirits suppliers in the U.S. Formed in 2007, the company has 5 key brands including Three Olives Vodka®, 1800® Tequila, Gran Centenario Tequila®, Maestro® Dobel Diamond™ Reposado Tequila®, as well as the exquisite Ron Matusalem® Rum brand. Proximo Spirits: www.ProximoSpirits.comAbout Special Ops Media
Special Ops Media (SOM) is a full-service interactive agency that provides clients with the opportunity to have all of their online needs serviced within a single organization. SOM has achieved a national reputation for its expertise in online marketing & strategy, online media (planning and buying), creative services and online publicity. SOM's highly original and well- orchestrated digital campaigns employ viral initiatives, guerrilla marketing and other grassroots tactics, in addition to traditional interactive advertising methods. Since its founding in 2002, SOM has created and managed innovative and attention-grabbing campaigns for a wide variety of major national and international brands including, but not limited to: Citigroup; The Coca-Cola Company, Harper Collins, Scholastic, Dell Computer; MTV, Spike TV, NBC Universal, AMC, Lionsgate Entertainment, Paramount, Universal Music Group, and EA Games. Special Ops Media is an LBi agency company. For more information please visit www.specialopsmedia.com.About Agent16
Agent16 creates innovative programs that exploit a brand’s cultural currency for maximum growth. From brand-building advertising to guerilla efforts, and from digital programs to custom content, Agent16 offers powerful and highly accountable ideas for the new marketing landscape. Founded in 1991, the agency’s clients include Alison Raffaele Cosmetics, ATARI, Inc., NYU:Poly, Proximo Spirits, Reynolds American, United States Distance Learning Association and Yale University. For more information visit www.agent16.com . -
06-01-2008
Proximo Spirits, Inc., a premium spirits distributor, announced that Three Olives Vodka will invigorate the ordinary cocktail with an extra boost of caffeine. Just in time for summer, Three Olives Triple Shot Espresso joins the vibrant spectrum of flavors already offered by this rapidly growing premium vodka brand.
With not one, not two, but three shots of the finest Italian Espresso, Three Olives brings coffee lovers the ultimate in espresso flavored vodka. Infused with a premium selection of imported roasted beans, the caffeinated cocktail also offers a hint of chocolate and caramel flavors. Three Olives Triple Shot Espresso captures the essence of the ideal after dinner drink while adding an extra energy boost to cocktails.
“Our goal in creating the Triple Shot Espresso flavored vodka was to take the after dinner coffee cocktail to the next level,” said Elwyn Gladstone, Head of Marketing for Proximo. “We are thrilled to announce the vibrant combination of fine espresso beans and vodka in this exciting flavor.”
Three Olives’ playful spirit is made evident through their colorful array of flavors including Original, Cherry, Grape, Passion Fruit, Pomegranate, Green Apple, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Watermelon, Mango, and Triple Espresso. With the introduction of the powerful yet smooth Espresso flavor, Three Olives reminds connoisseurs that drinking should be fun. Perfect for straight sipping or for endless mixing opportunities, Three Olives flavored vodkas hit the mark without overpowering.
Distilled in England, Three Olives is the fastest growing premium imported vodka brand in the U.S., with numerous accolades, including Impact Magazine’s Hot Brand Award, already in their favor. Three Olives Vodka comes highly recommended by prestigious publications such as Wine Enthusiast, Quarterly Review of Wines, Paul Pacult’s Spirit Journal, and more. Three Olives was also named the #1 Vodka by Russian Life Magazine, upsetting numerous upscale vodka brands.
Three Olives Triple Shot Espresso Vodka offers endless unique mixing opportunities to try at home or at the bar. Cap off dinner with a savory Triple Decadence, featuring Three Olives Triple Shot Espresso, dark chocolate liquor, and orange liquor, or add a jolt to your night with a Triple Espresso Martini, made up of Three Olives Triple Shot Espresso, coconut rum, and amaretto liquor.
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06-01-2008
Proximo Spirits, Inc., a premium spirits distributor, announced that Three Olives Vodka will revive an old-fashioned classic drink that has stood the test of time. Just in time for summer, Three Olives Root Beer will join the vibrant spectrum of flavors already offered by this rapidly growing premium vodka brand.
Root Beer is about as all-American as the city it originated from, where entrepreneurs in Philadelphia prepared the originally alcoholic drink with a combination of vanilla, cherry tree bark, licorice and sarsaparilla root, nutmeg, anise, and molasses.
“Historically, Root Beer was developed as an alcoholic beverage, so we thought it would be interesting to bring it back to its roots,” said Elwyn Gladstone, Head of Marketing for Proximo. “We are constantly creating ways to reformulate the uninspired flavors of traditional vodka, and we are thrilled to be the first to put the alcohol back into this classic flavor.”
Three Olives’ playful spirit is made evident through their colorful array of flavors including Original, Cherry, Grape, Passion Fruit, Pomegranate, Green Apple, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Watermelon, Mango, and Triple Espresso. With the introduction of the smooth and subtly sweet flavor of Root Beer, Three Olives reminds connoisseurs that drinking should be fun. Perfect for straight sipping or for endless mixing opportunities, Three Olives flavored vodkas hit the mark without overpowering.
Distilled in England, Three Olives is the fastest growing premium imported vodka brand in the U.S., with numerous accolades, including Impact Magazine’s Hot Brand Award, already in their favor. Three Olives Vodka comes highly recommended by prestigious publications such as Wine Enthusiast, Quarterly Review of Wines, Paul Pacult’s Spirit Journal, and more. Three Olives was also named the #1 Vodka by Russian Life Magazine, upsetting numerous upscale vodka brands.
Three Olives Root Beer Vodka offers endless unique mixing opportunities to try at home or at the bar. Shake up the evening with a Root Beer Bomb, featuring Three Olives Root Beer Vodka and Red Bull, or reminisce about the good ole days with a Root Beer Floatini made up of Root Beer Vodka, Amaretto, and vanilla ice cream.
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06-01-2008
Proximo Spirits, Inc., a premium spirits distributor, announced that Three Olives Vodka will spice up a long standing favorite brunch cocktail. Just in time for summer, Three Olives Tomato joins the vibrant spectrum of flavors already offered by this rapidly growing premium vodka brand.
While the origin of the Bloody Mary is somewhat disputed, the popularity of this classic drink is certainly not. Already infused with fresh tomatoes, pepper, horseradish, and spices, Three Olives Tomato Vodka flawlessly captures the essence of this timeless cocktail and offers a savory alternative to the plethora of sweet cocktails on the market.
“So much effort goes into creating the perfect Bloody Mary,” said Elwyn Gladstone, Head of Marketing for Proximo. “We are thrilled to be the first to take away the guess work by introducing this perfectly balanced flavor to Bloody Mary lovers and novices alike.”
Three Olives’ playful spirit is made evident through their colorful array of flavors including Original, Cherry, Grape, Passion Fruit, Pomegranate, Green Apple, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Watermelon, Mango, and Triple Espresso. With the introduction of the spicy yet smooth Tomato flavor, Three Olives reminds connoisseurs that drinking should be fun. Perfect for straight sipping or for endless mixing opportunities, Three Olives flavored vodkas hit the mark without overpowering.
Distilled in England, Three Olives is the fastest growing premium imported vodka brand in the U.S., with numerous accolades, including Impact Magazine’s Hot Brand Award, already in their favor. Three Olives Vodka comes highly recommended by prestigious publications such as Wine Enthusiast, Quarterly Review of Wines, Paul Pacult’s Spirit Journal, and more. Three Olives was also named the #1 Vodka by Russian Life Magazine, upsetting numerous upscale vodka brands.
Three Olives Tomato Vodka offers endless unique mixing opportunities to try at home or at the bar. Start the day off right with a classic Bloody Mary, or spice up the evening with a Bloody Martini, featuring Three Olives Tomato, a dash of hot sauce, Bloody Mary mix, and a speared mozzarella ball.
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10-15-2007
Proximo Spirits, Inc. is pleased to introduce the complete line of flavors from Three Olives Vodka, the fastest growing premium imported vodka brand in the United States. Imported from the U.K. and using only the finest English wheat, Three Olives Vodka is quadruple distilled and quadruple filtered for a taste that is unmatched in purity and smoothness.
“We like to push the limits to liven up our category with unexpected flavors for our award-winning flavored vodka line,” said Elwyn Gladstone, Head of Marketing for Proximo, Inc. “The new flavors Root Beer, Triple Shot Espresso, and Tomato are dynamic and unique infusions that you won’t find covered with dust in the liquor cabinet.”
Three Olives’ playful spirit is made evident through their colorful array of flavors including Original, Cherry, Grape, Passion Fruit, Pomegranate, Green Apple, Chocolate, Orange, Berry, Vanilla, Citrus, Raspberry, Watermelon, and Mango. With the introduction of new flavors Root Beer, Tomato, and Triple Espresso on the horizon, Three Olives reminds connoisseurs that drinking should be fun.
With 17 unique flavors, Three Olives provides endless unique mixing opportunities to try at home or at the bar. A fan favorite is the Three-O Cherry Bomb, created by a group of bartenders who, in 2001, were experimenting with new cocktails and discovered that submerging a Three Olives Cherry Vodka shot in a glass of Red Bull resulted in a super-charged flavor combination.
Three Olives flavored vodkas prove to hit the mark without overpowering, and already have numerous accolades, including Impact Magazine’s Hot Brand Award, already in their favor. Three Olives Vodka comes highly recommended by prestigious publications such as Wine Enthusiast, Quarterly Review of Wines, Paul Pacult’s Spirit Journal, and more. Three Olives was also named the #1 Vodka by Russian Life Magazine, upsetting numerous upscale vodka brands.
