FEBRUARY 3, 2009 – Gran Centenario® ultra-premium Tequila announces the national launch of its newest tequila – Gran Centenario Rosangel™ – the first-ever hibiscus-infused tequila. Made with Gran Centenario Reposado Tequila, the world’s most awarded Reposado, Rosangel is the perfect liquid for mixing in classic tequila recipes like the margarita, or for adding a delicious and unique creativity to a variety of popular cocktails.

“We are very excited to expand our Gran Centenario Tequila portfolio to include an offering that adds a fun and sophisticated twist to our ultra-premium line-up,” said Michelle Sanders, Senior Marketing Manager, Proximo. “Rosangel speaks to both women’s and men’s palates and is superb when enjoyed neat, on the rocks or mixed into cocktails.”

Rosangel has already excited the media and trade, F. Paul Pacult, editor of F. Paul Pacult's Spirit Journal and author of Kindred Spirits 2 states “This beguiling, brand new tequila is seriously attractive and has a flawless purity. The liquid is an aged Reposado tequila--and pays tribute to Gran Centenario tequila’s legacy and award winning heritage--and yet, it’s also something altogether new. Rosangel reinvigorates an otherwise familiar spirit, adding an entirely new dimension of taste and possibility to tequila.”

Rosangel is poised to become the new tequila of choice for creatively updating classic cocktails such as Gran Centenario Rosangel’s signature “Rosangel Margarita,” which includes agave nectar, fresh squeezed juices and a splash of ginger ale. Recipes like this one highlight the quality of the spirit by featuring fruity, yet floral, notes, a uniqueness and refinement that can only be achieved with Rosangel. Favorites such as the Cosmopolitan and the Tequila Sunrise are also ripe for reinvigoration with Rosangel, as are new and unique cocktails such as Spiked Pink Lemonade and Pink Sangria. Whether for home entertaining or for mixologists behind the bar, Rosangel’s versatility encourages experimentation with savory flavors, sweet ingredients or anything in between.

“Tequila is one of my favorite spirits to mix with!” said Julie Reiner, renowned mixologist, consultant and owner of Flatiron Lounge, NYC, and Clover Club in Brooklyn. “I haven't tasted very many flavored spirits that have impressed me, but the new Rosangel tequila from Gran Centenario is fantastic. Growing up in Hawaii, hibiscus was a huge part of my young life, so when Rosangel was introduced, I was thrilled. Finally someone created an infused tequila that is versatile, interesting, and fun to work with. Rosangel works beautifully with my new age tropical style of mixology, it will surely make the menu at both Clover Club and Flatiron Lounge.”

Inspired by Rosangel, the first-ever hibiscus infused tequila, Julie Reiner, owner of Flatiron Lounge, NYC, and Clover Club in Brooklyn, created her own delicious cocktail to share:

The Rosangel™ Ruby Fizz

Ingredients:
2 ounces Rosangel Tequila
½ ounce Agave Syrup
½ ounce Ruby Port
1 bar spoon Pomegranate Molasses
¾ ounce Lemon Juice
½ ounce Egg White

Preparation:
Shake all ingredients with ice and strain into a highball glass with one large ice cube. Top with Club Soda and garnish with a cherry.

Rosangel Tasting Notes:
Rosangel yields a complex, perfumed nose with ripe fruit and floral notes, plus hints of vanilla. The palate holds flavors of dried fruits, which leads to a smooth and gentle finish. The sophisticated sunset pink color visually stimulates the senses and encourages cocktail experimentation.

Production Process:
Like all Gran Centenario Tequilas, Rosangel is made of the finest, sweetest, highest quality 100% Highland blue agave, chosen after a generous life of 10 to 12 years, beyond the usual eight years for other tequilas. The hearts of the agave are baked for up to 72 hours in traditional clay ovens to guarantee that even the subtlest flavors of the agave remain. After the resulting liquid is fermented and distilled, it rests in new French Limousin white oak barrels for a minimum of 10 months, after which it is blended with a small amount of older Tequila reserves for character and balance. To make Rosangel, the Reposado tequila is further rested for two months in Port barrels, which imparts Rosangel’s sunset pink hue and deepens the complexity of its flavor. Finally, the liquid is infused with the natural flavor of delicately sweet Mexican Hibiscus flowers, a staple in Mexican culture and cuisine. Rosangel is the world’s first and only Reposado tequila infused with Hibiscus flowers.

Gran Centenario Rosangel (40% Alc./Vol.) is packaged in an art-deco inspired bottle and retails for $36.99/750 ml at premier retailers nationwide. Rosangel will be available in March at the finest evening establishments across the country, as well as online where legal. For more information, please contact grancentenario@mbooth.com or visit www.Rosangel.com.

About Gran Centenario
Handcrafted in Jalisco, Mexico, Gran Centenario's select portfolio of 100% blue agave tequilas are made using the original Selección Suave (smooth selection) process devised by its creator, Lazaro Gallardo, in 1857. This unique process blends newly rested tequilas with the smoothest, aged tequila reserves creating the highest quality and best tasting tequila available. The result is a collection of four award-winning, ultra-premium tequilas - Plata (silver), Reposado (rested), Añejo (aged) and Leyenda, extra Añejo (legend) - each one heralded for its fine quality and unique flavor – along with the portfolio’s newest addition, Rosangel.

About Proximo Spirits, Inc.
Proximo Spirits is a newly formed, privately owned, premium spirits distributor based in New York. In addition to Gran Centenario Tequila, the company portfolio includes 1800® Tequila, Three Olives Vodka®, Maestro® Dobel Diamond™ Reposado Tequila, as well as the exquisite Ron Matusalem® Rum brand.